Mobile Ad Spend Balloons During First Half of 2012

Mobile Advertising se puede comprar viagra sin receta en una farmacia buy tadalafil

Seems like busy fingers sliding across smartphone and tablet screens are making an impact far beyond the devices they tap on; somewhere it really counts, the advertising world. During the first half of this year, internet advertising revenues climbed to an all-time high, fueled by dramatic growth in mobile ad spending according to a new report from the Interactive Advertising Bureau and consulting powerhouse PricewaterhouseCoopers. can you buy viagra singapore

Tablets Leading Smartphones In Fueling Ads

As compared to the $636 million generated in the first half of 2011, mobile ad spending almost doubled year-over-year, increasing 95 percent to $1.2 billion during 2012’s first six months. The report adds that mobile advertising contributed 7 percent of total internet ad revenues during the first half of this year, up from 4 percent in the year-ago period. The largest contributing sector to the whopping figure was retail advertisers, who generated 20 percent of the total revenues at $3.4 billion, while the automotive sector followed with $2.2 billion. cost of cialis cialis 20mg

Additionally, a complementing survey found that 47% of tablet users engage with mobile ads on their device more than once a week, while one in four smartphone users interact with ads at the same frequency. Moreover, 89 percent of tablet users and 80 percent of smartphone users are extremely likely to take action after engaging with a mobile promotion. cheap viagra kamagra buy cialis cheap online

Apple iOS Leading in Mobile Ads As Well

On a similar note, Opera’s “State of Mobile Advertising” report reveals that Apple’s iOS leads all smartphone operating systems on mobile advertising monetization performance, with an average eCPM (effective cost per thousand impressions) of $2.85. Android follows iOS with an average eCPM of $2.10, while rest of the platforms take the graph quite downwards. BlackBerry generates an average eCPM of just $0.64, followed by Symbian at $0.59 and Microsoft’s Windows Phone at just $0.20. Apple’s lead on this turf is well complemented by successive back-to-back device launches, something that will only add to the whopping $117 billion it has in cash reserves! order viagra or cialis online

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