The old adage of “if you don’t get there once, keep trying” seems to come alive when looking at embattled-Blackberry maker RIM’s outlook. Certainly not getting anywhere with the Playbook tablet, RIM is one tough warrior to put down with its latest 2013 plans into perspective.
Redemption….Only A Tablet or Two Away?
Now, in late June of this year, RIM said that it was delaying the launch of the much-awaited BlackBerry 10, the next version of its operating system, and shares fell 20 per cent after the announcement. While it seems that the overall changes and tumults that the company has had to put through over the past year, have taken a toll on the planning and production front, a new internal document that shows the roadmap for 2013 sheds light on the newly-augmented vision.
And that’s where the Black Forest tablet comes in. It is rumored to sport a 10-inch screen (larger than the PlayBook’s 7-inches), and could have as much as 128GB of storage.
10″ Tablet: A Shot at Apple iPad?
This past quarter, RIM sold 7.8 million devices, a figure highlighted at Google’s I/O developer conference where the search giant announced one million Android activations every day. With that sort of traction from the other elements of the Android ecosystem, companies like RIM can actually afford to float out the next, prospective “iPad killer.” The first product details leaked out into the internet dimension clearly hint a head-to-head, pound-for-pound jab at the iPad, with numbers like 128 GB, 4G and 10” coming into perspective.
Overally, the market is going to shape-up quite fiercely. First, the Samsung-Apple battles should finally have some level of solid outcome and that should impact market dynamics. Secondly, with the Apple iPad Mini coming out towards the Holiday Season, the excitement has already started to build up. Let’s see what the remaining months hold for us!