Apple iPad Mini: Something for Everyone’s Wallet?

Apple iPad

A “smaller, cheaper iPad.” Wouldn’t those headlines just dominate wish lists as well? Seems like it could become reality by year-end, as Apple plans to enter Google and Microsoft’s emerging, niche in the intensely heating-up tablet market.

Building on Top of A Solid Tablet Market Position

Insider sources have revealed hat the new model will have a screen that’s 7 inches to 8 inches diagonally, less than the current 9.7-inch version, albeit, it won’t have the high-definition screen featured on the iPad that was released in March. Since Apple may want to position it for the year-end shopping hoopla, the announcements could come somewhere around October, similar to what happened with the Amazon KindleFire.

And that’s exactly the segment where the device is intended to eradicate competition, undercutting the ambitions of Google, Microsoft and Amazon to dominate that tier. In terms of the price, it will go head-to-head with Google’s Nexus 7 tablet and Amazon’s Kindle Fire, both of which have 7-inch screens and cost $199.

Apple iPad Mini Will Disrupt Market Dynamics

Since the iPad went on sale in April 2010, Apple has dominated the tablet market, which is predicted by DisplaySearch to reach $66.4 billion this year. Controlling 61 percent of that turf, according to Gartner Inc., Apple’s rivals are eager to gain at least some sort of traction. That percolates from Google Nexus 7 tablet announced in San Francisco last week, as well as the Microsoft Surface, with a screen size similar to the current iPad.

However, the sheer brand-equity that the iPad has garnered, is sure to translate into the success of a smaller version of the same device, and when that happens, the market is sure to experience a polarized environment, with much of the sales heading towards Apple’s way.

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