After buying out Ericsson’s 50 percent stake in their decade-old Sony Ericsson joint handset venture for around $1.47 billion in October of last year, it seems that Sony is really keen on ranking up its mobile business, with the latest heirarchy reshuffling. Post February, when Sony Ericsson was renamed Sony Mobile Communications, it has shown some battle-nerve by unleashing new models at the World Mobile Congress 2012.
Sony Consumer Products and Services Head Taking Charge
According to the company’s press release, Sony Mobile Communications CEO Bert Nordberg will step down and will be replaced by Kunimasa Suzuki, who currently oversees the planning and design of consumer products and services. A stern loyalist and trusted resource of Sony CEO Kazuo Hirai, Suzuki is tasked with developing a “four-screen” strategy that integrates the company’s mobile phone business to its other digital segments.
“He is a strong leader and the right person to oversee Sony Mobile Communications as we establish a new business structure as ‘One Sony’ intended to reinforce and accelerate our overall business management,” explained the CEO. While ushering in the new leader, Hirai was lavish in praise of the outgoing, and specifically highlighted how Nordberg has taken Sony “from a feature phone to a smartphone company.”
Strategy 101: Expanding the Sony Xperia Product Lines
At the Mobile World Congress trade show in February, Sony continued to build out its Xperia smartphone brand, introducing the Xperia P and Xperia U, Android devices are part of Sony’s Xperia NXT series, which span smartphones, TVs, laptops and tablets. However, not everything is sweet-dreams. The company, facing stiff competition from Samsung and Apple, faces a task similar to Nokia’s, which has shown some muscle with the latest Lumia series. Can Sony resonate that? Time will tell.