What it promised, it delivered. Announced at the Mobile World Congress in Spain, in February end, the world’s first smartphone to carry the market-dominating processor is out in the form of Xolo X900. Intel now plans to launch a number of other Atom-based smartphones in partnership with Motorola, Lenovo, Orange and ZTE later this year, all of which are set to sport the Android OS.
Android 2.3 Gingerbread-based Phone Garners Initial Positive Reviews
It is a bit surprising, in terms of market positioning, that the launch of the product has been done from India, selling for a translated price of $420. A national chain by the name of Croma has received the distributing rights to the flagship product. Let’s dig into the spec-sheet: a 1.6GHz Atom Z2460 (Medfield) processor with a 400MHz graphics chip clock capable of full-HD video encoding and playback, HDMI-out, 1GB of RAM, an 8-megapixel camera with burst mode, 16GB internal storage, HSPA+ 3G connectivity, and a 4.03-inch 1024×600 LCD screen. For making an initial impact, those are good digits.
And that is exactly what Intel plans to capitalize on, the technology strength and arsenal it has amassed over the years. According to Mike Bell, Intel’s Corporate VP and GM of mobile and communications group, “The boundaries of personal computing are expanding. As we enter the India market with our first smartphone from Lava, the device not only showcases the rich capabilities and user benefits of Intel computing, but also highlights the exciting possibilities of what’s still to come.”
Intel Seeking to Ally In Order to Grow Mobile Business
In the typical Intel process of mastering the method of getting the platform to market in real-time, it created its own smartphone Form Factor Reference Design (FFRD). This serves as a channel for it to grow quick business in the OEM, as well as carrier-partnering, categories. Consequently, a host of its Medfield technology-based phones are shipping out this year, such as the Lenovo K800 and the Orange Santa Clara, a phone that is a tribute to Intel’s HQs in Santa Clara, California.