PIPA, SOPA, The Internet & Your Mobile

The buzz, folks, and the heat, is officially on. With the American Congress tabling a bill that has wide-reaching ripples across the corporate and personal cyber ponds we swim in, the Stop Internet Piracy Act and the Protect IP Act have made sweeping changes even before being implemented, such as the website-blackout protests from juggernauts such as Wikipedia & Reddit. What exactly is this phenomenon, and what does it mean for  the internet and your smartphones, tablets, etc. Let’s find out.

What’s the stuff, and what’s in it for my smartphone?

Ok, first things first. SOPA is an anti-piracy/censorship bill that enables law enforcement and content creators to seek court orders against websites, they deem, are facilitating the infringement of copyrighted material. Similarly, PIPA calls for curbing access to ”rogue websites dedicated to infringing or counterfeit goods”, giving the U.S. government and ISPs the power to block access to “infringing” domain names.

Now, the problem basically lies in the unchecked power given to authorities to block any site, they feel is infringing on copyright. There doesn’t appear to be a due process once a claim has been made or a systematic appeal process, which makes everyone a potential target. Your site can be online today, but tomorrow, it may no longer be accessible. There are quite a few implications for the mobile world, since the smartphone revolution largely surfs on cyber-waves.

Firstly, doesn’t matter if you’re using Apple, or Android, or Symbian, social media is playing a huge role in mobile marketing. In a certain sense, it actually has become mobile marketing…the power of tweets, anyone? Consequently, marketing initiatives that depend heavily on Facebook’s & Twitter’s viral sharing components, video hosting on YouTube, and SEO face a heavy-duty threat here. Secondly, what if a company’s mobile site has a very tiny logo, that someone else doesn’t want there; it’s a goner, basically. Finally, digital distribution channels such as app stores may hesitate to direct sales at the US market any longer, which will disrupt overall market dynamics in the world, given the consumer purchasing power in that region.

Vopium Stands With The Tech & Mobile Community

We at Vopium would join the ranks of Google, Twitter, AOL, eBay, to declare opposition to any step that limits the freedom that innovation has known and thrived upon all these years, especially since the dot-com boom. Our success as a global company is largely based on the power of the internet and the positive freedom that comes with it, and we will continue to foster innovation to drive our culture forth.

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